Group users according to behaviors such as abandoning their cart, app engagement, or visiting particular pages. Use tools like SDKs and App Analytics to gather behavioral data.
Tailor ads to users' past interactions, like showing products they've viewed and optimizing ads for mobile formats like banners, video, and interstitials.
Utilize mobile ad networks like Google, Meta, or in-app platforms to reach users, and use deep linking to direct them to specific app pages.
Drive returning users by offering incentives like discounts or free shipping and boost engagement through push notifications or in-app messages.
Continuously run A/B tests and optimize ads using analytics tools to track performance and fine-tune targeting to achieve KPIs.